a coat made for the Prince of Wales–he may not wish to run the risk of being mistaken for that royal sprig.

that an article costs so and so when it does not–he may not value your honor very highly.

is five dollars, but as he is an old customer you will sell it to him for four dollars.  If he is not an idiot he will conclude you are a fool.

and the cheapest goods in the market, when your goods are fourth-class, and you are selling them at first-class prices.

when you are selling them at a profit of one hundred per cent.–it is lying, and the meanest kind of dishonesty.